Tag Archives: b2b marketing

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation marketers have as a result focused more on optimizing down-funnel efforts rather than first fixing more problematic top-funnel inefficiencies. Shifting focus to down-funnel efforts is based on false logic.

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5 Basic B2B Marketing Tactics That Deliver Big Results

5 Basic B2B Marketing Tactics That Deliver Big Results

I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big way if you approach them correctly.

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The Secret Sauce in LinkedIn’s Marketing Guide Tastes Expensive

The Secret Sauce in LinkedIn's Marketing Guide Tastes Expensive

Five hundred million professionals now use LinkedIn to advance their careers and network with fellow professionals. But despite the network’s success, LinkedIn’s power as a B2B marketing platform is often downplayed in the face of other social networks like Facebook (although Facebook’s powerful ad manager may also have something to

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The Aha Moment That Taught Me What Customers Really Want

The Aha Moment That Taught Me What Customers Really Want

When I first started working in Silicon Valley in 2003, Software-as-a-Service (SaaS) was a relatively new model for delivering software. WebEx (my then-employer) and Salesforce were the two big SaaS companies, and their arrival on the scene turned traditional B2B customer lifecycle management on its head.

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Upshot, Influitive’s New Tool, Connects B2B Sales, Marketers to Brand Advocates

Upshot, Influitive's New Tool, Connects B2B Sales, Marketers to Brand Advocates

Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive  CEO Mark Organ promises the tool, Upshot, evolves conversations beyond standard website testimonials to authentic stories about verified customer advocates.

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