Tag Archives: b2b sales

From B2B Funnel to Tornado: How to Tame the New Buyer’s Path for Cloud Services

From B2B Funnel to Tornado: How to Tame the New Buyer's Path for Cloud Services

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself.  But a few orthodoxies have hung on through that transition, even though they may be doing marketers more harm than good.

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From B2B Funnel to Tornado: How to Tame the New Buyer’s Path for Cloud Services

From B2B Funnel to Tornado: How to Tame the New Buyer's Path for Cloud Services

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself.  But a few orthodoxies have hung on through that transition, even though they may be doing marketers more harm than good.

Continue reading...