Tag Archives: b2b strategy

Super Bowl Advertising: Why B2B Brands Are Better Off Investing Elsewhere

Super Bowl Advertising: Why B2B Brands Are Better Off Investing Elsewhere

With the dramatic fracturing of the advertising market, it’s no wonder a 30-second Super Bowl ad sells for more than $5 million.  Or that they’re virtually sold out, despite that eye-popping price. There are simply few other opportunities to reach such a target-rich audience at a similar scale.

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How B2B Companies Can Build Their Brands on Instagram

How B2B Companies Can Build Their Brands on Instagram

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely on it to

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