Tag Archives: b2b

Why Influencer Marketing Is Essential for Your B2B Marketing

Why Influencer Marketing Is Essential for Your B2B Marketing

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,” at CMO Inflect 2018. Organized and hosted

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B2B Marketing Analytics Is Broken. Here’s How To Fix It

B2B Marketing Analytics Is Broken. Here’s How To Fix It

By the year 2020, it is estimated that for every person on this planet, 1.7 MB of data will be produced every second. With so much data available, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But a joint Dun & Bradstreet and Forrester survey  (registration required) found

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How to Create a B2B Prioritized Sales List Using SEO

How to Create a B2B Prioritized Sales List Using SEO

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues.

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How to Deliver Personalized B2B Experiences With AI

How to Deliver Personalized B2B Experiences With AI

The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies such as Amazon, Uber and Google. This trend comes at a time when, according to Forrester Research’s report "A Brand New Day for B2B Commerce " (fee

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6 Successful B2B Influencer Marketing Approaches

6 Successful B2B Influencer Marketing Approaches

The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers  report having budget allocated

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Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Lattice Partners with Dun & Bradstreet to Improve Customer Insights

Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabilities.

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