Tag Archives: beacons

Why Beacons and Virtual Reality Should Be Part of Every Marketer’s Toolbox

Why Beacons and Virtual Reality Should Be Part of Every Marketer's Toolbox

It’s official — brands have lost the battle for control to users.  That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives worldwide

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How Beacons Will Advance Personalization and DX in 2017

How Beacons Will Advance Personalization and DX in 2017

Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.

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Beacons Graduate From Shiny New Toy Status

Beacons Graduate From Shiny New Toy Status

Last year, beacons were the new kid on the block. Marketers got excited about this new technology which would let them know exactly where customers were in the real world so they could communicate with them in real time.

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Beacons Hitch a Ride on Double-Decker Buses

Beacons Hitch a Ride on Double-Decker Buses

The next time a double-decker bus passes you by, it might just send you a coupon for the restaurant you’re about to enter or for the store across the street. No longer relegated to in-store placement, beacons are on the move — and could be coming your way soon.

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Everyone Wants in on Location-Based Services

Everyone Wants in on Location-Based Services

Location-based services (LBS) using beacons, GPS, Wi-Fi, Bluetooth and mobile technologies have been touted as a way for marketers to make money for the retail industry.  But recent trends are showing that other industries are getting in on the action, for other purposes.

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