Tag Archives: bizo

Is It Time to Kiss LinkedIn Groups Goodbye?

Is It Time to Kiss LinkedIn Groups Goodbye?

LinkedIn is the most popular career networking site on the planet, with more than 414,000,000 users in more than 200 countries and territories. With the networking success, LinkedIn Groups expanded to include brand marketing groups targeting customers with regular updates on events, products and other items of interest.

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Why LinkedIn Dumped a $175M MarTech Acquisition

Why LinkedIn Dumped a $175M MarTech Acquisition

LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional

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