Tag Archives: blockchain

Blockchain: 10 Questions To Ask Before Diving In

Blockchain: 10 Questions To Ask Before Diving In

The biggest challenge a company faces as it ponders a blockchain project is not the planning and implementation process, messy though it is. Rather, the number 1 issue is education about the technology, or lack thereof, says Nelson Petracek,  CTO of software integration company TIBCO,  and he illustrates

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Blockchain Is an Opportunity for Community Managers

Blockchain Is an Opportunity for Community Managers

The term “blockchain” has been thrown about a lot over the last few months, typically followed by a fair amount of hyperbole. For instance, William Mougayar, the author of "The Business Blockchain," described it as “a tsunami-like phenomenon, slowly advancing and gradually enveloping everything along its way.

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Blockchain Will Stall Until it Finds Its Killer App

Blockchain Will Stall Until it Finds Its Killer App

You can’t turn a corner these days without running into blockchain. Just being associated with blockchain can instantly raise your company’s valuation. And if you want to be a leader in your industry, just mention that you have blockchain experiments happening in your R&D labs and you will immediately

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Big MarTech Trends From the Fall Conference Season

Big MarTech Trends From the Fall Conference Season

Every fall, we in the marketing technology world enter an endurance marathon as we move from conference to conference, shuffling through crowds to visit marketing technology vendor booths  and making our way to the next session about the latest in technology trends.  By this time each year I'm exhausted.

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