Tag Archives: Books

Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had
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Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
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Sign Up for the Free Copyblogger Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so
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Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting
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How to Write a Killer Book Introduction

It might be a short ebook you intend to give away to blog subscribers. Or you might be trying to pen a New York Times bestseller. Either way, I think I know which bit of your book is causing you problems. The introduction. It’s the biggest hurdle for most of the writers I work with.
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How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two

wf-jeffrey-cranor-file-two

The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing.

In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink.

Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author — and recently published two volumes of episode transcripts that include extras for fans of their original show.

Welcome to Night Vale has been described as “NPR meets The Twilight Zone,” a sci-fi broadcast about a small desert community where strange mythologies abound, and all conspiracy theory is potentially real.

If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.

If you missed the first half, you can find it right here.

In Part Two of this file Jeffrey Cranor and I discuss:

  • The power of productive procrastination
  • How “making the familiar strange” produces great writing
  • Why it’s really hard to be good all the time
  • How the battle against expectation can surprise readers
  • The art of great audiobooks as performance

Listen to this Episode Now

The post How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two appeared first on Copyblogger.

How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One

wf-jeffrey-cranor-file-one

The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing.

In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink.

Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author — and recently published two volumes of episode transcripts that include extras for fans of their original show.

Welcome to Night Vale has been described as “NPR meets The Twilight Zone,” a sci-fi broadcast about a small desert community where strange mythologies abound, and all conspiracy theory is potentially real.

If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.

In Part One of this file Jeffrey Cranor and I discuss:

  • Why writing collaboratively can help you become less “precious” about your work
  • How a hit podcast producer and novelist divides his time
  • An author’s comforts in coffee and sports talk radio
  • Why the law of averages says you won’t always find the words
  • The importance of building a platform and setting a deadline for publishing

Listen to this Episode Now

The post How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One appeared first on Copyblogger.

How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part Two

wf-jodie-archer-file-two

Literary scholar, publishing consultant, and co-author of the critically acclaimed book The Bestseller Code, Jodie Archer dropped by to chat with me about her journey, the coming revolution in publishing, and the insecurities that all writers face.

Before earning her PhD from Stanford, Ms. Archer studied English at Cambridge, worked in both journalism and TV, and became an acquisitions editor for Penguin UK publishing.

While at Stanford, Jodie taught nonfiction and memoir writing, and researched both contemporary fiction and bestsellers. Upon completion of her doctoral work, she was recruited by Apple, where she was the lead in research on books.

Her book, The Bestseller Code, is based on her doctoral research with professor Matt Jockers on an algorithm that they tested over four years and refined by text mining more than 20,000 contemporary novels.

The Guardian proclaimed that their book “… may revolutionize the publishing industry,” in part because their algorithm was able to predict bestselling books 80 percent of the time, based on a theme, plot, character, and many other big data points.

If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews.

If you missed the first half you can find it right here.

In Part Two of this file Jodie Archer and I discuss:

  • How to use Google Docs to co-write a book
  • Why every writer is organized in their own disorganized way
  • How to get into your creativity zone
  • The worst question you can ask a book lover
  • Why authenticity is critical for your productivity

Listen to this Episode Now

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The Book is Launched! Now What?

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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?

Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.

They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).

In this final episode Jeff Goins and Pamela Wilson discuss:

  • Why “Done is better than perfect” is a good mantra for self-publishers
  • How working ahead impacted Pamela’s book launch
  • Jeff’s theory of what resistance means to any work
  • Exciting news about Pamela’s plans going forward — A new book! Courses! And more …

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