Tag Archives: brand ambassadors

Why B2B Firms Should Build a Brand Community in Each Customer Organization

Why B2B Firms Should Build a Brand Community in Each Customer Organization

For B2B companies, building a brand community is essential. By turning customers into brand ambassadors, B2B companies can both expand their market reach and build up their bases of super users. From an ROI standpoint, such investments are no-brainers.

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Here’s Why Field Service Technicians Are Your New Brand Ambassadors

Here's Why Field Service Technicians Are Your New Brand Ambassadors

Remember when our idea of customer service was one touch point, a call center which allowed for limited customer interactions? Fast forward to today, and what used to be thought of as customer service is now just a piece of the overall customer experience.

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Turning Your Customers into Ambassadors

Turning Your Customers into Ambassadors

People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest.

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