Tag Archives: brand promise

Exceed Customer Expectations with Internal Brand Alignment

Exceed Customer Expectations with Internal Brand Alignment

Before the internet transformed the way we purchase goods and services, brands relied on advertising and communications to emotionally engage us.  Not much has changed, except today, regardless of how much we buy into overt messaging, a lot more is riding on our loyalty.

Continue reading...

Want Profits? Start with Purpose

If someone asked you to define the purpose of your company — other than to make money — would you be able to give an answer? Without a clear sense of purpose, not only do you risk losing out on growth, wallet share and profits, but you could also miss

Continue reading...