Tag Archives: branded content

The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide

The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide

Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date back to at least the 1760s, and “advertorials” created by newspapers, magazines and radio stations on behalf of brands go back over a century. However, the modern digital incarnation of these approaches — accelerated by

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Facebook for Marketers: Instant Articles, Bots, Branded Content

Facebook for Marketers: Instant Articles, Bots, Branded Content

Facebook has morphed from a social network to a sales-marketing-branding extravaganza. Between Facebook’s Instant Articles and new integrations like live streaming and branded content, the social networking giant is creating myriad new avenues for marketers who want to connect and engage with some 1.04 billion global users.

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