Tag Archives: branding

Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships

Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships

Bruce Burch, an icon of the brand/nonprofit partnership movement, once said, “There is nothing in business today that provides as much economic and social benefit, on as many levels, to as many stakeholders, as a strategic partnership between any combination of the nonprofit, for-profit, education and government sectors when

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Branding Manipulation

Branding Manipulation

Branding can mean something. It can be a way to summarize what you are, what you stand for. However, branding is too often used to make gullible people believe anything. Much branding is a form of psychological trickery, emotional manipulation, magic. Nike is now running a campaign with Colin Kaepernick.

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