Tag Archives: branding

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

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There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.

There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.

In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.


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5 Strategies to Achieve Better Brand Recognition

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention.  McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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Take a Break From the Marketing Action to Think About Strategy

Take a Break From the Marketing Action to Think About Strategy

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

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The Right Way to Approach Branding Your Podcast

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With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.

In this episode of The Showrunner, we discuss all of the following:

  • The inevitable awkwardness of hitting “record”
  • Why Jon was right about choosing branding as the topic for this early episode
  • What is branding for a podcast, anyway?
  • How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
  • How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
  • Practical tips for how to determine the right branding for your show
  • Why it’s essential to dive deep into the content already being consumed by your target audience
  • Does The Showrunner need branded moments?
  • Why Jerod decided to add a “cold open” to episodes of The Lede
  • What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
  • How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Plus, there are seagulls. Yes, seagulls. :-)

Listen, learn, enjoy …

Listen to this Episode Now

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