Tag Archives: branding

Pinterest Marketing: 11 Software Companies Doing It Right

Pinterest Marketing: 11 Software Companies Doing It Right

With platforms like Facebook, Instagram and LinkedIn dominating B2C and B2B marketing strategies, marketers may be tempted to put their Pinterest marketing strategies on the back burner. But with over 200 million active monthly users and 50 billion Pins uploaded to date, a large number of enterprise software vendors have

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The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

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There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.

There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.

In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.


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5 Strategies to Achieve Better Brand Recognition

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention.  McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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Take a Break From the Marketing Action to Think About Strategy

Take a Break From the Marketing Action to Think About Strategy

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly. The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

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