We continue our "What's in a Name?" series today with prooV, Vainu and Glympse. One was born out of frustration with running proof of concepts, one named its company with the help of an app and one sees its name as an excuse to use a "cute animalContinue reading...
There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.
Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.
There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.
In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.
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With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.
You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.
In this episode of The Showrunner, we discuss all of the following:
- The inevitable awkwardness of hitting “record”
- Why Jon was right about choosing branding as the topic for this early episode
- What is branding for a podcast, anyway?
- How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
- How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
- Practical tips for how to determine the right branding for your show
- Why it’s essential to dive deep into the content already being consumed by your target audience
- Does The Showrunner need branded moments?
- Why Jerod decided to add a “cold open” to episodes of The Lede
- What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
- How we want The Showrunner to stand out in the podcasts-about-podcasting niche
Plus, there are seagulls. Yes, seagulls.
Listen, learn, enjoy …