Tag Archives: branding

Branding Manipulation

Branding Manipulation

Branding can mean something. It can be a way to summarize what you are, what you stand for. However, branding is too often used to make gullible people believe anything. Much branding is a form of psychological trickery, emotional manipulation, magic. Nike is now running a campaign with Colin Kaepernick.

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Pinterest Marketing: 11 Software Companies Doing It Right

Pinterest Marketing: 11 Software Companies Doing It Right

With platforms like Facebook, Instagram and LinkedIn dominating B2C and B2B marketing strategies, marketers may be tempted to put their Pinterest marketing strategies on the back burner. But with over 200 million active monthly users and 50 billion Pins uploaded to date, a large number of enterprise software vendors have

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The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

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There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.

There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.

In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.


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