Tag Archives: brian wallace

4 Marketing Automation Trends to Watch in 2018

4 Marketing Automation Trends to Watch in 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated. Thanks to products from companies like Hubspot, Marketo

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How B2B Companies Can Build Their Brands on Instagram

How B2B Companies Can Build Their Brands on Instagram

What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely on it to

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Adulthood Is So Overrated: Coping With Life After College & New Grads

Adulthood Is So Overrated: Coping With Life After College & New Grads

Hiring recent college graduates is tricky. Even those with the best transcripts are still missing a lot of skills they need to make it in the real world. According to the American Association of Colleges and Universities, employers want more than the right degree and good grades- they want

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That Millennial Thing: How to Train & Develop a New Generation of Leaders

That Millennial Thing: How to Train & Develop a New Generation of Leaders

Are great leaders made or born? It's a question we've long debated on CMSWire — here and here and even here. And while there are valid arguments both ways, one thing is clear: Everyone, including the most natural born leaders, can benefit from training and development.

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‘My Dog Hates Hugs’: How Marketers Can Deal With Viral Research

'My Dog Hates Hugs': How Marketers Can Deal With Viral Research

Studies can take the internet by storm, sounding alarm bells about the next major (or minor) catastrophe that will befall the human race. Sometimes it’s serious: a scientific study recently confirmed the link between wireless devices and brain tumors. If additional research confirms this data, it could mean serious

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