Tag Archives: bridging online and offline

Building Bridges Between Your Online and Offline Data

Building Bridges Between Your Online and Offline Data

Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ....

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Bridge the Online–Offline Retail Gap With This Technology

Bridge the Online–Offline Retail Gap With This Technology

Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for most retailers.

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