Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.
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As the dust still settles on the enactment of Europe’s data privacy rights earlier this year, US companies are bracing for a fresh round of compliance hype — and this time it hits closer to home.
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Last week, Apple’s CEO Tim Cook made headlines with a passionate and forceful speech in which he called for sweeping digital privacy laws in the US.
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Personal data is currency in today's digital economy. More and more organizations operate via business models that monetize individual information. And up until recently, few regulations existed on how organizations could collect and use that data.
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In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in US history. While the law won’t go into effect until Jan.
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