Tag Archives: california consumer privacy act

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

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Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Personal data is currency in today's digital economy. More and more organizations operate via business models that monetize individual information. And up until recently, few regulations existed on how organizations could collect and use that data.

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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in US history. While the law won’t go into effect until Jan.

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