Tag Archives: careers

What Traits and Skills Do Martech Leaders Need to Succeed?

What Traits and Skills Do Martech Leaders Need to Succeed?

Organizations say having a dedicated marketing technology (martech) leader and team translates into marketing success. The research firm's Marketing Technology Survey 2018 (fee required) found that 26 percent of marketers reported having a dedicated martech leader and formal team in place. And according to Gartner, those same respondents were

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11 Necessary Skills and Traits for the Modern Chief Marketing Officer

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO's arena and with artificial intelligence, VR and AR becoming more mainstream there is more change on the way.

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Looking For a Career Change? Two Words: Software Engineering

Looking For a Career Change? Two Words: Software Engineering

A software engineer can expect to make about $102,280 a year. An information security analyst will bring in $92,600. A computer systems analyst’s salary is $87,220. These are the the top-paying jobs in the IT industry right now, according to CareerCast.com’s annual Jobs Rated report.

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