Tag Archives: carla johnson

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work

Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft.  It’s mind boggling how clearly customers state their feelings about a brand yet that company still does nothing to address the situation.

Continue reading...

Why Successful Content Marketers Don’t Talk About Content

Why Successful Content Marketers Don't Talk About Content

Marketers have made leaps and bounds in the last few years in getting content marketing engrained in their vocabulary and that of their companies. But it’s one situation in which "fake it ‘till you make it" may be causing more harm than good. Forrester Research predicts that unstructured enterprise content

Continue reading...