Tag Archives: carrie jones

Memo to Facebook: A Platform Isn’t a Community

Memo to Facebook: A Platform Isn't a Community

What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.

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Are LinkedIn’s Groups Changes Too Little, Too Late?

Are LinkedIn's Groups Changes Too Little, Too Late?

LinkedIn sent a cryptic message to Group Admins on Jan. 14 announcing it was “making some changes to the LinkedIn Groups experience.” The three changes to the Groups community features were: the ability to post video, @mention members, and see Groups from your homepage and in the feed.

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How to Reward Your Community Members

How to Reward Your Community Members

Community management operates by a golden — if unwritten — rule: give to your members long before you plan to ask for anything in return.  At the end of the day, community building is about making your members feel like they’re better people for having been part of your community.

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Picking a Community Platform? Do Your Legwork

Picking a Community Platform? Do Your Legwork

How have companies like Dell, LEGO and Airbnb set the stage for long-term community growth and business impact while others still struggle to define how community can serve their organization? At the end of 2015, my company CMX teamed up with community research and consultancy Leader Networks to answer that

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The Content and Community Engine Driving Marriott’s $14B Revenue

The Content and Community Engine Driving Marriott's $14B Revenue

In November, Contently unveiled Marriott’s internal media machine, located in the hotel company's Bethesda, Md. office. Over the last two years, Marriott has diligently hired away Disney executives, journalists and other storytellers to transform the hotel chain into a playground of TV shows, YouTube shorts and niche-focused blogs.

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