Tag Archives: carrie jones

How to Reward Your Community Members

How to Reward Your Community Members

Community management operates by a golden — if unwritten — rule: give to your members long before you plan to ask for anything in return.  At the end of the day, community building is about making your members feel like they’re better people for having been part of your community.

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Picking a Community Platform? Do Your Legwork

Picking a Community Platform? Do Your Legwork

How have companies like Dell, LEGO and Airbnb set the stage for long-term community growth and business impact while others still struggle to define how community can serve their organization? At the end of 2015, my company CMX teamed up with community research and consultancy Leader Networks to answer that

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The Content and Community Engine Driving Marriott’s $14B Revenue

The Content and Community Engine Driving Marriott's $14B Revenue

In November, Contently unveiled Marriott’s internal media machine, located in the hotel company's Bethesda, Md. office. Over the last two years, Marriott has diligently hired away Disney executives, journalists and other storytellers to transform the hotel chain into a playground of TV shows, YouTube shorts and niche-focused blogs.

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Turning Your Customers into Ambassadors

Turning Your Customers into Ambassadors

People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest.

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