Tag Archives: cdo

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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The Rise of the Chief Digital Officer

The Rise of the Chief Digital Officer

The number of positions with the title chief data officer (CDO) has more than quadrupled over the past four years as enterprises continue to focus on using data to create value. CDOs are tasked with overseeing everything about an organization’s data: strategy, maintenance, policy and stewardship.

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