Tag Archives: cdp

CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News

CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News

The Customer Data Platform Institute has released its CDP industry report for 2018. David Raab, founder of the CDP Institute, reported that the CDP industry added 15 new vendors, 1,256 employees and $317 million in cumulative funding, a roughly 23 percent increase for each measure over six months.

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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

When it comes to the topic of a single customer view (SCV), you’re likely to encounter a wide range of views. Opinions abound — as do more than a few misconceptions — about what a single customer view is and the benefits it can deliver.

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How a Unified Customer Identity Supports Digital Experience

How a Unified Customer Identity Supports Digital Experience

A confession: I hate buying furniture. But after buying a house two months ago, I discovered furniture is a relative necessity. You can only ask guests to sit on camping chairs in your living room so many times before they start declining invites.

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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