Tag Archives: cdp

How a Unified Customer Identity Supports Digital Experience

How a Unified Customer Identity Supports Digital Experience

A confession: I hate buying furniture. But after buying a house two months ago, I discovered furniture is a relative necessity. You can only ask guests to sit on camping chairs in your living room so many times before they start declining invites.

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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