Tag Archives: cdp

What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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The Digital Marketing Maelstrom Is Pushing the Discipline Forward

The Digital Marketing Maelstrom Is Pushing the Discipline Forward

Many farers in the seas of marketing were taught to think of the customer as their north star. Marketers and marketing analysts know customer wants, needs, fears and aversions and bring that knowledge to bear when making or influencing business decisions.

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Why Your Customer Data Platform Is a Failure

Why Your Customer Data Platform Is a Failure

“Account number, please.” Three simple words that tell me I am about to have a less than optimal customer experience. It’s an all too familiar scenario: I call up a company, and the phone system asks me to punch in my account number to verify who I am.

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