Tag Archives: cdp

Why Your Customer Data Platform Is a Failure

Why Your Customer Data Platform Is a Failure

“Account number, please.” Three simple words that tell me I am about to have a less than optimal customer experience. It’s an all too familiar scenario: I call up a company, and the phone system asks me to punch in my account number to verify who I am.

Continue reading...

Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

Continue reading...

Customer Data Platforms Bring Omnichannel Choreography Within Reach

Customer Data Platforms Bring Omnichannel Choreography Within Reach

Customer data platforms (CDP) hit the scene in the last few years and are really having an impact on how marketers think about managing the customer experience. Just a few short years ago, I listened to David Raab, an expert in marketing technology and analytics and founder of the CDP Institute,

Continue reading...

What Can You Do With a Customer Data Platform?

What Can You Do With a Customer Data Platform?

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them.

Continue reading...

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

Continue reading...

What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What's the Difference Between Customer Data Platforms and Data Management Platforms?

The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.

Continue reading...