Tag Archives: cdp

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What's the Difference Between Customer Data Platforms and Data Management Platforms?

The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.

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Building Bridges Between Your Online and Offline Data

Building Bridges Between Your Online and Offline Data

Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ....

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Customer Data Platforms Near Trough of Disillusionment (And That’s Great News)

Customer Data Platforms Near Trough of Disillusionment (And That's Great News)

Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."  Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.

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Segment Nets $63 Million to Grow Customer Data Platform

Segment Nets $63 Million to Grow Customer Data Platform

Segment, a customer data platform provider based in San Francisco, today announced a $63 million, Series C funding round led by the Y Combinator Continuity Fund.  This brings the near 5-year-old company's total funding to $108 million. It comes of growth for the company. About 14 months ago, Segment reported

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RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.

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