Tag Archives: chief digital officer

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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More Digital Business = More Chief Digital Officers

Companies promoted at least 11 chief digital officers (CDOs) to CEO last year. It marks the third straight year more CDOs rose to the top of their organization. David Mathison, CEO of the CDO Club and CDO Summit, shared those numbers with CMSWire after NIKE Inc. promoted Adam Sussman

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