Tag Archives: chief marketing officers

Rishi Dave: From Chemical Engineering to Marketing Technology

Rishi Dave: From Chemical Engineering to Marketing Technology

Marketers have long been known for their creative, design-oriented branding efforts that rely on visual concepts, color-scheming, market insight and communication strategies. It is artistry. Those traits still matter today, but clearly marketers have acquired the need for technological prowess in marketing. The goal? Marry technology with art.

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What Will CMOs Contend With In 2020?

What Will CMOs Contend With In 2020?

Predictions can backfire. But it is the season for crafting ideas and thinking about the future. Today we skip over 2016, 2017, 2018 and 2019 and go right to 2020 — and what life will be like for chief marketing officers and marketing teams.

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