Tag Archives: cio

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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Are Senior Managers Out of Touch With Workers Digital Needs?

Are Senior Managers Out of Touch With Workers Digital Needs?

With enterprise workers using digital technology in the home on a daily basis, many workers believe that the organizations where they work are not keeping up with their digital needs and are out of touch, according to recent research from Gartner. Digital Disconnect The research  is the result of a

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