Tag Archives: cio

Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

Continue reading...

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

Continue reading...

Are Senior Managers Out of Touch With Workers Digital Needs?

Are Senior Managers Out of Touch With Workers Digital Needs?

With enterprise workers using digital technology in the home on a daily basis, many workers believe that the organizations where they work are not keeping up with their digital needs and are out of touch, according to recent research from Gartner. Digital Disconnect The research  is the result of a

Continue reading...