Tag Archives: cmgr

Don’t Base Your Brand Community on Hope: Research Matters

Don't Base Your Brand Community on Hope: Research Matters

There are two ways to build a brand community: ask for budget, cross your fingers and hope you’re gathering the right people in the right way; or research potential and existing members and leaders in your organization to find out exactly how a community can best serve the needs of

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Are LinkedIn’s Groups Changes Too Little, Too Late?

Are LinkedIn's Groups Changes Too Little, Too Late?

LinkedIn sent a cryptic message to Group Admins on Jan. 14 announcing it was “making some changes to the LinkedIn Groups experience.” The three changes to the Groups community features were: the ability to post video, @mention members, and see Groups from your homepage and in the feed.

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Avoid the Headaches: Your Community Migration Playbook

Avoid the Headaches: Your Community Migration Playbook

In a few short years communities have transformed from a misunderstood and undervalued tool to a strategic part of a company. During those ensuing years, many organizations have successfully deployed communities to replace legacy portals, extranets and intranets to serve either — or both — internal and external audiences.

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Turning Your Customers into Ambassadors

Turning Your Customers into Ambassadors

People love helping others. According to research by Leader Networks CEO Vanessa DiMauro, 80 percent of people participate in online communities just because they like helping others. They love carrying the torch, feeling altruistic and finding a sense of belonging in doing so. This is community at its finest.

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Is Community the Future of Business?

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These days, brands big and small are laying claims to their “community” development. The harsh truth however, is that most brands are not building actual community. They’re building one-way marketing conversations, and in doing so, are missing out on huge business potential. 

Over the last year, I have spoken with hundreds of founders, CEOs, community builders and venture capitalists about the power of community in the business world. From these conversations, I have learned that those businesses that are building deep community are the ones that will survive for the long haul. Those that don’t invest in real community simply won’t last in the next 10, 20, 50 years.

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