Tag Archives: cmi

SEO Insights: Are You Smarter than a Search Engine?

SEO Insights: Are You Smarter than a Search Engine?

There are seven major themes driving search today, according Rand Fishkin, the flamboyant founder of search engine strategy and tools vendor Moz. And to no one's surprise, many of them are frustrating marketers' efforts to attain good returns from their search engine optimization (SEO) efforts, he conceded.

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How to Measure the Effectiveness of Your Content #CMWorld

How to Measure the Effectiveness of Your Content #CMWorld

CLEVELAND, Ohio  – When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind). Unfortunately, measuring content  does not lend itself well to this simple equation.  There are too many variables for any single formula to take into account.

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Joe Pulizzi: Great Content Marketing Is Unique, Targeted #CMWorld

Joe Pulizzi: Great Content Marketing Is Unique, Targeted #CMWorld

The blindingly orange business suit Joe Pulizzi will wear for his keynote at next week’s Content Marketing World at the Huntington Convention Center in Cleveland tells a great story. Sure, it signifies the founder of the Content Marketing Institute’s (CMI) obsession with the color.

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Why It’s So Important to Attend B2B Industry Events

Why It's So Important to Attend B2B Industry Events

Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this week.

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Only 3 in 10 Rate Their Tech Content Marketing as Effective

Only 3 in 10 Rate Their Tech Content Marketing as Effective

Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute  (CMI), which released a new report on content marketing today.

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Is Content Marketing Heading for a Brick Wall?

Is Content Marketing Heading for a Brick Wall?

LAS VEGAS — One of the key challenges for modern marketers is to create content that is by definition "intelligent" — automatically discoverable, reusable, reconfigurable and adaptable. That was the premise of last week's Intelligent Content Conference (ICC) here, a two-day event preceded by a full day of workshops.

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