Tag Archives: cmo 2016

7 Ways CMOs Can Build Value in a Digitally Exponential World

7 Ways CMOs Can Build Value in a Digitally Exponential World

The average tenure for a CMO dropped almost 10 percent in the last year from 48 months to 44 months, representing the first decline in 10 years. According to the Spencer Stuart survey, CMO tenure peaked in 2014 at 48 months, which was more than double that of 2004.

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Why CMOs (and Organizations) Should Adopt a Beginner’s Mindset

Why CMOs (and Organizations) Should Adopt a Beginner's Mindset

It’s that time of year again, when planning for the New Year is in full tilt. Many organizations use this time to see how the results from this year’s strategies measured up against the goals set back in January. I’ve written before about the challenges around digital transformation, and

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