Tag Archives: cmo

5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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The Path to CMO Is Varied (and Lucrative)

The Path to CMO Is Varied (and Lucrative)

Chief marketing officers (CMO) are not only gaining in prominence at public companies, their compensation reflects that increased stature. A recent study from information services firm Equilar  found nearly 200 marketing executives were among the top five highest-paid employees at their respective companies.

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Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues

Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues

Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software

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Today’s CMO: Job Hoppers or Growth Drivers?

Today's CMO: Job Hoppers or Growth Drivers?

The Wright brothers probably had an easier time conceiving flight than most of us do describing today's chief marketing officer. CMOs, who have landed in the spotlight in this age of customer experience and marketing technology, remain an enigma for many industry observers. Are they technologists ? Are they

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Marketers Don’t Have a Clue About Data, CMO Council Reports

Marketers Don't Have a Clue About Data, CMO Council Reports

Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it.  It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global.

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