Tag Archives: cmo

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO's arena and with artificial intelligence, VR and AR becoming more mainstream there is more change on the way.

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Customer Analytics Under GDPR: What CMOs Need to Know

Customer Analytics Under GDPR: What CMOs Need to Know

“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use

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Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from awareness level to consideration, were used to build a pipeline.

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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

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5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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