Tag Archives: cmswire webinar

Forget Sales Quotas: Obsess About Your Customer Experiences

Forget Sales Quotas: Obsess About Your Customer Experiences

Stop obsessing about sales and start obsessing about customer value along the specific stages of the customer journey. That's when your organization will be fully committed to customer experience and creating lifetime value for your customers.  Jeanne Bliss, founder and CEO of Customer Bliss, shared these tips on a

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Want Happy Employees? Here’s What to Do

Want Happy Employees? Here's What to Do

Organizations need to invest in culture, technology and their own physical space to keep employees happy and engaged. Jacob Morgan, author and futurist, shared those thoughts on the CMSWire-Igloo Software webinar last week, “The New Rules of Employee Engagement.”   “Your ROI doesn’t come from investing in one of

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Drive Digital Transformation With a Hyperscale Platform

Drive Digital Transformation With a Hyperscale Platform

Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy. “These solutions are not applicable to how you’re moving your business forward,” Cormier said.

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How Lagunitas Brewed Better Digital Asset Management [Webinar]

How Lagunitas Brewed Better Digital Asset Management [Webinar]

Lagunitas Brewing Co. — known for its unique interpretations of traditional beer styles — wants its beers to impress its customers.  But the company's old digital asset management (DAM) system wasn't impressing many of its employees, according to Katie Barr, creative traffic manager at Petaluma, Calif.-based Lagunitas  explained during the recent

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Gimmal Webinar Explores What You Need to Know About SharePoint ECM

Gimmal Webinar Explores What You Need to Know About SharePoint ECM

You can’t sugar coat the problems with information governance. It’s a headache for many executives, Gimmal founder and SVP Mike Alsup wrote in a CMSWire column last month.  “The DoD 5015.2 standard was based on moving documents into a repository for records management and ultimate disposition,” Alsup explained.

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How Nuxeo Manages Assets on a Digital, Global Scale

How Nuxeo Manages Assets on a Digital, Global Scale

Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last

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7 Steps to Customer Journey Mapping

7 Steps to Customer Journey Mapping

MaritzCX’s customer journey mapping program is not a process-mapping exercise. “Frequently people think this is process mapping, but that tends to be very internally focused and doesn’t have the view of what the customer is seeing,” Matt Inman, head of CX strategy and design consulting at MaritzCX, said during

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