Tag Archives: colleen quinn

5 Ways the Customer Experience Stack Will Evolve in 2018

5 Ways the Customer Experience Stack Will Evolve in 2018

It’s a common misconception that customers want to be dazzled with magical, over-the-top customer experiences. Matthew Dixon’s excellent book "The Effortless Experience " debunks that myth, providing exhaustive research demonstrating that customers don’t actually want to be “wowed” — they just want easy, frictionless service at every interaction.

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With Customer Experience Design, Less is More

With Customer Experience Design, Less is More

Professional artists and designers intuitively know the value of the invisible. The so-called “negative space” that surrounds objects and typefaces — whether in fine art, advertising or app design — directs viewers’ attention to the subject or message, rather than distracting or confusing them with clutter.

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