Tag Archives: community management

Gamification in Community Building: When Does it Work?

Gamification in Community Building: When Does it Work?

Social gamification may help prod people to engage in your community or collaborative effort, but can it actually help build a sense of community? This is an urgent question to ask. It’s urgent because today’s largest social media platforms are under scrutiny for being purposely addictive and playing on people’s

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Mapping Employee Experience Stages to Your Technology Landscape

Mapping Employee Experience Stages to Your Technology Landscape

For years now the theory has been that empowered and engaged employees will provide a great customer experience, time after time. No doubt hundreds of thousands of words have been written by far more qualified people than I on how to enable that empowerment and facilitate that user engagement.

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Employee Experience Isn’t About Mapping Journeys, It’s About Bridging Organizational Tribes

Employee Experience Isn't About Mapping Journeys, It's About Bridging Organizational Tribes

Talking about employee engagement as it relates to customer engagement is all the rage these days. The idea being that happy employees equal happy customers. And along the way, some hijacked the “Customer Journey” terminology to speak of “Employee Journeys,” with the inference that a happy employee journey  — typically defined

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Can Harley-Davidson’s Community Revitalize the Brand Yet Again?

Can Harley-Davidson's Community Revitalize the Brand Yet Again?

Back in the 1980s, amidst a declining American economy and increasing competition from foreign manufacturers, Harley-Davidson Motorcycles made history. Paired with several other key initiatives, it launched one of the first official brand communities, connecting its customers to one another. That is how Harley Owner’s Groups (H.O.G.

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Advocacy vs. Community: What’s the Difference?

Advocacy vs. Community: What's the Difference?

In the last few years, I've heard the terms advocate and community thrown about almost interchangeably. Most commonly, the term “ambassador” is smacked on top of a thinly veiled affiliate program to describe a supposed “community” of people marketing on behalf of a brand. Confusion abounds.

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Don’t Base Your Brand Community on Hope: Research Matters

Don't Base Your Brand Community on Hope: Research Matters

There are two ways to build a brand community: ask for budget, cross your fingers and hope you’re gathering the right people in the right way; or research potential and existing members and leaders in your organization to find out exactly how a community can best serve the needs of

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Rita Zonius: Help Employees Understand ‘How Change Will Benefit Them Personally’

Rita Zonius: Help Employees Understand 'How Change Will Benefit Them Personally'

Rita Zonius had witnessed the evolution of digital workplace technologies and the accompanying shifts in users’ perceptions of those tools. "Back in the day, it wasn’t easy to encourage people to let go of their siloed repositories of information," she said.

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Turn Your Enterprise Social Network Into an Innovation Pipeline

Turn Your Enterprise Social Network Into an Innovation Pipeline

There are multiple approaches companies can take with innovation. Some invest huge sums into research and product development, some spend less but have highly focused innovation teams. Others look to surface innovation from across their workforce through open innovation.

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Memo to Facebook: A Platform Isn’t a Community

Memo to Facebook: A Platform Isn't a Community

What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.

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5 Ways to Kick-Start Your Enterprise Social Network

5 Ways to Kick-Start Your Enterprise Social Network

Enterprise social networks (ESN) are buzzing. Or so we hear. Yet for every company bragging about their amazing ESN adoption rates, we also hear many more tales of how hard it’s been, of how an organization has struggled to find any real purpose.

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