Tag Archives: community management

Can Harley-Davidson’s Community Revitalize the Brand Yet Again?

Can Harley-Davidson's Community Revitalize the Brand Yet Again?

Back in the 1980s, amidst a declining American economy and increasing competition from foreign manufacturers, Harley-Davidson Motorcycles made history. Paired with several other key initiatives, it launched one of the first official brand communities, connecting its customers to one another. That is how Harley Owner’s Groups (H.O.G.

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Advocacy vs. Community: What’s the Difference?

Advocacy vs. Community: What's the Difference?

In the last few years, I've heard the terms advocate and community thrown about almost interchangeably. Most commonly, the term “ambassador” is smacked on top of a thinly veiled affiliate program to describe a supposed “community” of people marketing on behalf of a brand. Confusion abounds.

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Don’t Base Your Brand Community on Hope: Research Matters

Don't Base Your Brand Community on Hope: Research Matters

There are two ways to build a brand community: ask for budget, cross your fingers and hope you’re gathering the right people in the right way; or research potential and existing members and leaders in your organization to find out exactly how a community can best serve the needs of

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Rita Zonius: Help Employees Understand ‘How Change Will Benefit Them Personally’

Rita Zonius: Help Employees Understand 'How Change Will Benefit Them Personally'

Rita Zonius had witnessed the evolution of digital workplace technologies and the accompanying shifts in users’ perceptions of those tools. "Back in the day, it wasn’t easy to encourage people to let go of their siloed repositories of information," she said.

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Turn Your Enterprise Social Network Into an Innovation Pipeline

Turn Your Enterprise Social Network Into an Innovation Pipeline

There are multiple approaches companies can take with innovation. Some invest huge sums into research and product development, some spend less but have highly focused innovation teams. Others look to surface innovation from across their workforce through open innovation.

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Memo to Facebook: A Platform Isn’t a Community

Memo to Facebook: A Platform Isn't a Community

What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.

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5 Ways to Kick-Start Your Enterprise Social Network

5 Ways to Kick-Start Your Enterprise Social Network

Enterprise social networks (ESN) are buzzing. Or so we hear. Yet for every company bragging about their amazing ESN adoption rates, we also hear many more tales of how hard it’s been, of how an organization has struggled to find any real purpose.

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Are LinkedIn’s Groups Changes Too Little, Too Late?

Are LinkedIn's Groups Changes Too Little, Too Late?

LinkedIn sent a cryptic message to Group Admins on Jan. 14 announcing it was “making some changes to the LinkedIn Groups experience.” The three changes to the Groups community features were: the ability to post video, @mention members, and see Groups from your homepage and in the feed.

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Blockchain Is an Opportunity for Community Managers

Blockchain Is an Opportunity for Community Managers

The term “blockchain” has been thrown about a lot over the last few months, typically followed by a fair amount of hyperbole. For instance, William Mougayar, the author of "The Business Blockchain," described it as “a tsunami-like phenomenon, slowly advancing and gradually enveloping everything along its way.

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9 Big Community and Collaboration Platform Trends for 2018

9 Big Community and Collaboration Platform Trends for 2018

Online community software had a big year in 2017, and it looks as if this trend will continue into 2018. On the one end you’ve got richer community experiences and more personalization, and at the other, big headlines around mergers and acquisitions to consolidate niche platforms into big name players.

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