Tag Archives: community management

Blockchain Is an Opportunity for Community Managers

Blockchain Is an Opportunity for Community Managers

The term “blockchain” has been thrown about a lot over the last few months, typically followed by a fair amount of hyperbole. For instance, William Mougayar, the author of "The Business Blockchain," described it as “a tsunami-like phenomenon, slowly advancing and gradually enveloping everything along its way.

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9 Big Community and Collaboration Platform Trends for 2018

9 Big Community and Collaboration Platform Trends for 2018

Online community software had a big year in 2017, and it looks as if this trend will continue into 2018. On the one end you’ve got richer community experiences and more personalization, and at the other, big headlines around mergers and acquisitions to consolidate niche platforms into big name players.

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Apple Doesn’t Hide Its Customer Community, So Why Do You?

Apple Doesn't Hide Its Customer Community, So Why Do You?

How can I best integrate my website with my community?  A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.

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Will Jive Customers Win With Lithium Takeover?

Will Jive Customers Win With Lithium Takeover?

Lithium Technologies CEO Rob Tarkoff said the company will give newly-acquired Jive customers the option to continue using their Jive-x online community software or move to “something better in a relatively near-term period of time.” Tarkoff was short on specifics in his interview with CMSWire the day after Lithium announced it acquired Jive’s external online community business, bringing

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Here’s Why Insight Engines Are the Next Big Thing

Here’s Why Insight Engines Are the Next Big Thing

Gartner recently released its new Magic Quadrant for Insight Engines, effectively replacing the Stamford, Conn.-based technology research company’s previous Magic Quadrant for Enterprise Search.  Gartner defines insight engines as enterprise search that [provides] “more-natural access to information for knowledge workers and other constituents in ways that enterprise search has not.”

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The Rules of Social Media Marketing Success: Leadership and Community

The Rules of Social Media Marketing Success: Leadership and Community

Rome wasn't built in a day and neither is social media marketing success.  It takes a combination of strategy, relationship building, trust, planning and more for a brand to capture an audience's attention and further, make them take action. This is the third in a four-part series. We've previously

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Online Community Managers Need Better Metrics to Prove Their Value

Online Community Managers Need Better Metrics to Prove Their Value

Online community managers believe their efforts drive business value but fail to document it through meaningful metrics. That is one of the key findings in a new report by Leader Networks, a Belmont, Mass.-based strategic research and consulting firm.

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