Tag Archives: community manager

Gamification in Community Building: When Does it Work?

Gamification in Community Building: When Does it Work?

Social gamification may help prod people to engage in your community or collaborative effort, but can it actually help build a sense of community? This is an urgent question to ask. It’s urgent because today’s largest social media platforms are under scrutiny for being purposely addictive and playing on people’s

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Memo to Facebook: A Platform Isn’t a Community

Memo to Facebook: A Platform Isn't a Community

What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.

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How to Reward Your Community Members

How to Reward Your Community Members

Community management operates by a golden — if unwritten — rule: give to your members long before you plan to ask for anything in return.  At the end of the day, community building is about making your members feel like they’re better people for having been part of your community.

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Why Most Companies Fail at Community Management

Why Most Companies Fail at Community Management

Most companies fail at community. And instead of taking a good long look in the mirror at what they’re doing wrong, they just declare that community doesn't work as a strategy.  They’re wrong. You can make sure that you get it right.

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