Tag Archives: Content Creation

Marketers Haven’t Mastered Digital Transformation

Marketers Haven't Mastered Digital Transformation

Marketers are struggling with digital transformation — and have yet to fully embrace a shift from pure product marketing and interrupt advertising to an editorial focus on building audience. That's a key finding of research released today by Skyword and Researchscape International, which found the majority of enterprise marketers have yet to take all of the steps  necessary

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How Can You Energize Your Content Marketing?

How Can You Energize Your Content Marketing?

Let’s get a blog going. If that was your first attempt at content marketing, you probably lost right there.  Blogs can be great, sure. But nailing content marketing goes beyond producing content  for the sake of generating content.

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10 Reasons Why It’s Essential to Host Content on Your Own Platform

Dear Content Creators, I have something important to discuss with you. Something important. I see so many talented content creators abandoning their own personal content platforms for other pastures, and I’d like to take this opportunity to tell you why I feel this is a mistake. I’m not saying you shouldn’t use other platforms to [...]