Tag Archives: content strategy

How Financial Services Compete on Customer Experience

How Financial Services Compete on Customer Experience

Financial services firms have long competed with traditional sources, like other banks and credit unions for customers. But starting in the '90s, financial services faced new competition in the form of “non-bank banks,” such as Quicken Loans and PayPal, to name a few.

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7 Interesting Content Marketing Trends to Look Out for in 2019

7 Interesting Content Marketing Trends to Look Out for in 2019

The world of content marketing is ever-changing. We’re continuously introduced to new social network algorithms, new marketing tools and new connected devices, giving brands fresh challenges and opportunities to engage with target audiences. Forecasted to be worth a staggering $412 billion by 2021, up from a $195 billion valuation

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How AI is Changing Content Marketing Today and in the Future

How AI is Changing Content Marketing Today and in the Future

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns .  But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct,

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