Tag Archives: content strategy

5 Tips to Align Your Marketing and Technical Content

5 Tips to Align Your Marketing and Technical Content

It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads with pages of fine print instructions (technical content).

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Micro-influencer Marketing: 5 Enterprise Tech Companies Getting It Done

Micro-influencer Marketing: 5 Enterprise Tech Companies Getting It Done

Just a couple of decades ago, you had to be working for a seriously large organization in order to consider influencer marketing. Partnering with a national sports star doesn’t come cheap. But today, with so many media outlets like, fame has become more accessible and produced celebrities or micro-influencers.

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