Tag Archives: content strategy

How AI is Changing Content Marketing Today and in the Future

How AI is Changing Content Marketing Today and in the Future

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns .  But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct,

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5 Tips to Align Your Marketing and Technical Content

5 Tips to Align Your Marketing and Technical Content

It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads with pages of fine print instructions (technical content).

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