Tag Archives: Copywriting

A Dose of Radical Common Sense

You know how sometimes you see some advice that’s completely common sense, but somehow … it’s not at all what you’re doing right now? Yeah, me too. This week was about getting back to sensible solutions to business and content problems. They’re common sense, but, as my colleague Chris Garrett often says: “Common sense isn’t
Read More...

The post A Dose of Radical Common Sense appeared first on Copyblogger.

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way
Read More...

The post 3 False Beliefs about Conversational Copywriting that Make Me Want to Scream appeared first on Copyblogger.

The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track
Read More...

The post The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For appeared first on Copyblogger.

The ‘Old School’ Factors that Lead to 21st-Century Sales

When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother. And all the books I was reading said that I had
Read More...

The post The ‘Old School’ Factors that Lead to 21st-Century Sales appeared first on Copyblogger.

Jump into a Creative and Productive New Year

Happy new year! I hope your holidays were good and that you’ve managed to re-find some semblance of your routine. (Or maybe even some cool new routines.) On Tuesday this week, Stefanie Flaxman gave us seven ideas for how to thrill your boss, editor, or clients with your writing professionalism. And on Wednesday, Brian Clark
Read More...

The post Jump into a Creative and Productive New Year appeared first on Copyblogger.

Three Killer Skills Professional Writers Need to Succeed in 2018

What brought you here today? What are you hoping to learn, be, become, do, or change by reading Copyblogger? We’ll be asking that question a lot in the coming year, but while we wait (feel free to answer in the comments below — we’d love to hear it), allow us to talk about why we
Read More...

The post Three Killer Skills Professional Writers Need to Succeed in 2018 appeared first on Copyblogger.

7 Ways to Coach Writing Clients on Finding Their Remarkable Voices

Cover your ears for a second. My wife can sing. I can’t. There, I admitted it. But, we do have one thing in common — we both think we can. Only one of us is right (ahem). In the world of business, we all put out a tune. A vibe. A voice. Customers flock to
Read More...

The post 7 Ways to Coach Writing Clients on Finding Their Remarkable Voices appeared first on Copyblogger.

30 Tips that Help You Become an In-Demand Freelance Writer

You may or may not know that I haven’t always been Copyblogger’s editor. For many years, I was a Copyblogger reader. I didn’t know Brian. I didn’t know Sonia. But I pretended that I did. Of course I didn’t tell anyone that … I just received so much guidance from Copyblogger that helped me position
Read More...

The post 30 Tips that Help You Become an In-Demand Freelance Writer appeared first on Copyblogger.

How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

I never thought of myself as an entrepreneur. Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance in graduate school. The thought of running a business or putting a price tag on my creativity was icky. Then real life happened. Newsflash: landlords don’t accept poetry for rent. For a
Read More...

The post How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills appeared first on Copyblogger.

Blending Art with Strategy for Powerhouse Content

We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about
Read More...

The post Blending Art with Strategy for Powerhouse Content appeared first on Copyblogger.