Tag Archives: cory munchbach

Marketers Are Missing the Point of GDPR — and the Opportunity

Marketers Are Missing the Point of GDPR — and the Opportunity

There is an uncomfortable and usually unspoken tension in the age of digital marketing: when we talk about “delivering a superior customer experience,” it's defined by the marketer, relative to business outcomes, not by the consumer, relative to their preferences.

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Poor Communication, Dumb Metrics and Selfish Wins

Poor Communication, Dumb Metrics and Selfish Wins

My company recently hired a new business development representative on the sales team; in fact, we’ve hired quite a few over the last six or so months.  I’ve been involved in interviewing every candidate that our Director of Business Development has brought in.

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Behind Every Digital Experience is an Individual Consumer

Behind Every Digital Experience is an Individual Consumer

Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016.  The CMO Council  reports that search accounts for roughly 47 percent of a company’s online spend.

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Keep One Step Ahead of Your E-Commerce Competition

Keep One Step Ahead of Your E-Commerce Competition

The unprecedented growth of the e-commerce industry has some predicting that retail e-commerce sales will reach nearly $2.5 trillion by 2018.  With this industry growth comes an increase in competition.

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Reflecting on the Year in Marketing Technology

Reflecting on the Year in Marketing Technology

People spend this time of year in reflection: looking back on where they’ve been and, in turn, figuring out how to get where they’re going next. Marketers — specifically those dealing with a lot of technology — aren’t immune to this inclination.

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