Tag Archives: crm

2017 Contributors of the Year: Lisa Loftis

2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming "customer-centric," Loftis advocated that approach. In fact, she literally wrote the book on it.

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Why Are Companies Investing in Customer Retention?

Why Are Companies Investing in Customer Retention?

A generation ago, when customer relationship management (CRM) was the newest hot application for companies, a chief selling point was the high cost of customer acquisition in comparison to retention. Ergo, the sales pitch went, deploy CRM — invest, in other words — to keep your existing customers happy.

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IBM-Salesforce Partnership Bears More Than Fruit

IBM-Salesforce Partnership Bears More Than Fruit

When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement.  After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic meat slicers and punch card equipment.

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Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One.

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Salesforce Unveils Second Generation of Service Cloud

Salesforce Unveils Second Generation of Service Cloud

Salesforce rolled out the second generation of its Service Cloud this morning. Per Salesforce's usual M.O. for application upgrades, it sports faster set-up capabilities, productivity enhancements around the console function and a brand new mobile app for service agents.

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HubSpot Broadens AI Reach With Kemvi Acquisition

Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.

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