Tag Archives: crm

How Healthcare Providers Are Looking to Improve Customer Experience

How Healthcare Providers Are Looking to Improve Customer Experience

Healthcare providers are exploring different ways to improve customer — in this case, patient — experience, to make different aspects of planning and receiving treatment more convenient. These efforts are providing unexpected internal benefits as well, said Greg Poffenroth, director of customer experience at West Monroe Partners. Voice Assistants Help Parkinson’s Patients UCB,

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9 Trends That Disrupted The Digital Workplace In 2018

9 Trends That Disrupted The Digital Workplace In 2018

It would be difficult to point to one innovation or change that could be applied across all business sectors in the digital workplace over the past year. There is, however, one change that has been constant, the speed at which change takes place, said Stephen Troy, CEO and founder of

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

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10 Ways AI Helps Improve Customer Experiences

10 Ways AI Helps Improve Customer Experiences

Artificial intelligence is making its way into business processes across organizations. However, recent research from PointSource  (registration required) indicates one of its greatest impacts can be seen in the customer experience arena, and specifically, in online shopping.

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How to Use Salesforce for Project Management

How to Use Salesforce for Project Management

Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase.

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