Tag Archives: crm

10 Ways AI Helps Improve Customer Experiences

10 Ways AI Helps Improve Customer Experiences

Artificial intelligence is making its way into business processes across organizations. However, recent research from PointSource  (registration required) indicates one of its greatest impacts can be seen in the customer experience arena, and specifically, in online shopping.

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How to Use Salesforce for Project Management

How to Use Salesforce for Project Management

Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase.

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How to Choose Customer Relationship Management (CRM) Software

How to Choose Customer Relationship Management (CRM) Software

If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the

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2017 Contributors of the Year: Lisa Loftis

2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming "customer-centric," Loftis advocated that approach. In fact, she literally wrote the book on it.

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Why Are Companies Investing in Customer Retention?

Why Are Companies Investing in Customer Retention?

A generation ago, when customer relationship management (CRM) was the newest hot application for companies, a chief selling point was the high cost of customer acquisition in comparison to retention. Ergo, the sales pitch went, deploy CRM — invest, in other words — to keep your existing customers happy.

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IBM-Salesforce Partnership Bears More Than Fruit

IBM-Salesforce Partnership Bears More Than Fruit

When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement.  After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic meat slicers and punch card equipment.

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Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One.

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