Tag Archives: curt bloom

Customer Data Platforms Near Trough of Disillusionment (And That’s Great News)

Customer Data Platforms Near Trough of Disillusionment (And That's Great News)

Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."  Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.

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Secure Your Data Collection, Governance Practices for GDPR Compliance

Secure Your Data Collection, Governance Practices for GDPR Compliance

The Clock Is Ticking: Are You Ready for the UK’s New Data Protection Bill?  Original head: New rights, more control – can your business respond when customers come knocking for their data?  The UK government recently revealed its proposed Data Protection Bill. This legislation provides final — and welcome

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Customer Journey Mapping Should Take a Page From GPS

Customer Journey Mapping Should Take a Page From GPS

“A journey,” said John Steinbeck, “is like marriage. The certain way to be wrong is to think you control it.” Steinbeck knew that lesson well. In "Travels with Charley," the author spent much of the travelogue lost. Similarly, many marketers often find their efforts to control the consumer journey counterproductive.

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Why Marketing’s Data Skills Gap Isn’t as Bad as You Think

Why Marketing's Data Skills Gap Isn't as Bad as You Think

Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year. In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.

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Customer Journey Mapping Puts Insights in Marketers’ Hands

Customer Journey Mapping Puts Insights in Marketers' Hands

Marketers know personalizing their messages nets a strong response rate. Personalized email outreach has been credited with improved click-through rates, increased customer engagement and a six-fold increase in transaction rates. Yet technology has lagged behind the promise of personalization, leading marketers to default to broad-based campaign tactics.

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