Tag Archives: customer-centricity

5 Steps to Creating a Robust Customer Advisory Council Program

5 Steps to Creating a Robust Customer Advisory Council Program

When it comes to engaging with their customers, companies have many options to choose from, including surveys, net promoter scoring, conferences, user group meetings and social media groups. But I think the vehicle that delivers the most value for the time and resources invested is a customer advisory council.

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To Achieve True Customer Centricity, You Need a Cross-Functional Dream Team

To Achieve True Customer Centricity, You Need a Cross-Functional Dream Team

Business leaders often define customer centricity as “making decisions with the customer in mind.” But thoughts of the customer alone aren’t enough to truly transform customer experience.  Transformation requires coordinating three important functions, which together support customer experiences: First, you need to capture and organize customer data.

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