Tag Archives: customer data management

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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Data Transparency Sounds Good in Theory, But in Practice?

Data Transparency Sounds Good in Theory, But in Practice?

The pressure on companies to be more transparent with their customers about the data they collect is ratcheting up.  On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect, introducing radical changes to how businesses around the world collect and manage data on EU

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Digital Experience Consistency Starts With Reliable Customer Data

Digital Experience Consistency Starts With Reliable Customer Data

Sometimes, in their eagerness to deliver excellent customer experiences, organizations design "special" moments for individual customer touch points. Tactics like this have multiple issues.  First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you.

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3 Ways to Close Gaps in the Customer Journey

3 Ways to Close Gaps in the Customer Journey

Today’s customers rule their shopping experience.  They research, brows, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique wants and needs — quite the customer mandate.

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