Tag Archives: customer data platform

How a Unified Customer Identity Supports Digital Experience

How a Unified Customer Identity Supports Digital Experience

A confession: I hate buying furniture. But after buying a house two months ago, I discovered furniture is a relative necessity. You can only ask guests to sit on camping chairs in your living room so many times before they start declining invites.

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

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Why Your Customer Data Platform Is a Failure

Why Your Customer Data Platform Is a Failure

“Account number, please.” Three simple words that tell me I am about to have a less than optimal customer experience. It’s an all too familiar scenario: I call up a company, and the phone system asks me to punch in my account number to verify who I am.

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