Tag Archives: customer data platform

What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

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Why Your Customer Data Platform Is a Failure

Why Your Customer Data Platform Is a Failure

“Account number, please.” Three simple words that tell me I am about to have a less than optimal customer experience. It’s an all too familiar scenario: I call up a company, and the phone system asks me to punch in my account number to verify who I am.

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What Can You Do With a Customer Data Platform?

What Can You Do With a Customer Data Platform?

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them.

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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