Tag Archives: customer data platform

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

When it comes to the topic of a single customer view (SCV), you’re likely to encounter a wide range of views. Opinions abound — as do more than a few misconceptions — about what a single customer view is and the benefits it can deliver.

Continue reading...

How a Unified Customer Identity Supports Digital Experience

How a Unified Customer Identity Supports Digital Experience

A confession: I hate buying furniture. But after buying a house two months ago, I discovered furniture is a relative necessity. You can only ask guests to sit on camping chairs in your living room so many times before they start declining invites.

Continue reading...

What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

Continue reading...

12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

Continue reading...

How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

Continue reading...