Tag Archives: customer data platform

How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

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Why Your Customer Data Platform Is a Failure

Why Your Customer Data Platform Is a Failure

“Account number, please.” Three simple words that tell me I am about to have a less than optimal customer experience. It’s an all too familiar scenario: I call up a company, and the phone system asks me to punch in my account number to verify who I am.

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What Can You Do With a Customer Data Platform?

What Can You Do With a Customer Data Platform?

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them.

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What's the Difference Between Customer Data Platforms and Data Management Platforms?

The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.

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Segment Nets $63 Million to Grow Customer Data Platform

Segment Nets $63 Million to Grow Customer Data Platform

Segment, a customer data platform provider based in San Francisco, today announced a $63 million, Series C funding round led by the Y Combinator Continuity Fund.  This brings the near 5-year-old company's total funding to $108 million. It comes of growth for the company. About 14 months ago, Segment reported

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Is Your Data Fit for the AI Revolution?

Is Your Data Fit for the AI Revolution?

When Google CEO Sundar Pichai declared the company's core focus had moved from mobile-first to Artificial Intelligence (AI), it became clear the AI revolution was no longer imminent — it was already here. Smart assistants help organize our lives. Self-driving cars cruise the roads.

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