Tag Archives: customer data platforms

CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News

CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News

The Customer Data Platform Institute has released its CDP industry report for 2018. David Raab, founder of the CDP Institute, reported that the CDP industry added 15 new vendors, 1,256 employees and $317 million in cumulative funding, a roughly 23 percent increase for each measure over six months.

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What’s the Difference Between a CRM and a CDP? And Why You Should Care

What's the Difference Between a CRM and a CDP? And Why You Should Care

Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Customer Data Platform market will reach $3.3 billion by 2023, according to a study from MarketsandMarkets (fee required). Meanwhile, worldwide CRM software revenue reached $39.5 billion in 2017, beating database management

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What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

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