Tag Archives: customer data platforms

Customer Data Platforms Near Trough of Disillusionment (And That’s Great News)

Customer Data Platforms Near Trough of Disillusionment (And That's Great News)

Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."  Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.

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RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.

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RedPoint Global Says New Customer Engagement Hub Solves ‘Engagement Gap’

RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'

RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.

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Why Marketing’s Data Skills Gap Isn’t as Bad as You Think

Why Marketing's Data Skills Gap Isn't as Bad as You Think

Back in 2011, Gartner predicted CMOs would spend more on technology than CIOs by 2017. It even reaffirmed that projection last year. In fact, the prediction seems accurate: CMOs are investing more in tech. However, marketers are still struggling to transition to more data-focused marketing.

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BlueConic Releases Machine Learning Powered Recommendations Engine

BlueConic Releases Machine Learning Powered Recommendations Engine

BlueConic added a new feature to its Customer Data Platform (CDP) which leverages machine learning and proprietary algorithms to produce content and product recommendations for individual prospects. Cory Munchbach, vice president of marketing for Boston-based BlueConic  said the new BlueConic Recommendations Engine serves marketers better than clickbait-based content recommendations intended

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Keep Your Eye on Customer Data Platforms: They’ll Be Worth $1B by 2019

Keep Your Eye on Customer Data Platforms: They'll Be Worth $1B by 2019

Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago. Researchers at Swarthmore, Pa.-based Raab Associates  made the prediction after analyzing 27 CDP vendors that collectively generated more than $300 million in revenue last year.

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