Tag Archives: customer data platforms

Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

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Customer Data Platforms Bring Omnichannel Choreography Within Reach

Customer Data Platforms Bring Omnichannel Choreography Within Reach

Customer data platforms (CDP) hit the scene in the last few years and are really having an impact on how marketers think about managing the customer experience. Just a few short years ago, I listened to David Raab, an expert in marketing technology and analytics and founder of the CDP Institute,

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Building Bridges Between Your Online and Offline Data

Building Bridges Between Your Online and Offline Data

Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ....

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