Tag Archives: customer data

What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

The California Consumer Privacy Act of 2018 is a bill passed by the state of California legislature and signed by its governor on June 28, 2018. The measure is officially called AB-375 and is the product of lead authors Ed Chau, member of the California State Assembly from the

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Was GDPR Opt-in Necessary or Not? And What to Do Next

Was GDPR Opt-in Necessary or Not? And What to Do Next

In the days and weeks running up to May 25, 2018, when the General Data Protection Regulation (GDPR) went into effect, companies around the world were bombarding their existing customers with new privacy notices that outlined the compliance to the regulation and asked them to opt in to accept these

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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

To some people, phrases like “online monitoring” and “customer data capture” conjure images of surveillance — of online retailers stalking their movements as they browse websites. A vocal minority of people believe there is something inherently Orwellian in tracking and analyzing customers’ online activities.

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How Thick Data Helps You Build Emotional Connections With Customers

How Thick Data Helps You Build Emotional Connections With Customers

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences.

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If You Want Your Customer’s Data, You Better Provide Valuable Content

If You Want Your Customer's Data, You Better Provide Valuable Content

With the EU’s General Data Protection Regulation (GDPR) set to go into effect in May, marketing organizations now need to adjust to a “new normal” — a reality in which data privacy regulations restrict how marketing automation tools store data, how the information is shared, and how the information is

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What is Data Management and What it Means for Your Customers

What is Data Management and What it Means for Your Customers

Every day companies collect data from multiple sources like customers, vendors, or tax, legislative and other reporting bodies. In fact, by 2020 IBM estimates that 43 trillion gigabytes of data will be created. Businesses will need workers, robust processes and tools to manage and make that data actionable.

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8 Reasons GDPR Could Be Good For Your Organization

8 Reasons GDPR Could Be Good For Your Organization

In December 2016, the European Parliament and Council finally agreed on the terms of the EU General Data Protection Regulation (GDPR), first proposed in 2012 and due to go into effect on May 25, 2018. The GDPR offers a new framework for data protection with increased obligations for organizations.

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