Tag Archives: customer data

How Thick Data Helps You Build Emotional Connections With Customers

How Thick Data Helps You Build Emotional Connections With Customers

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences.

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If You Want Your Customer’s Data, You Better Provide Valuable Content

If You Want Your Customer's Data, You Better Provide Valuable Content

With the EU’s General Data Protection Regulation (GDPR) set to go into effect in May, marketing organizations now need to adjust to a “new normal” — a reality in which data privacy regulations restrict how marketing automation tools store data, how the information is shared, and how the information is

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What is Data Management and What it Means for Your Customers

What is Data Management and What it Means for Your Customers

Every day companies collect data from multiple sources like customers, vendors, or tax, legislative and other reporting bodies. In fact, by 2020 IBM estimates that 43 trillion gigabytes of data will be created. Businesses will need workers, robust processes and tools to manage and make that data actionable.

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8 Reasons GDPR Could Be Good For Your Organization

8 Reasons GDPR Could Be Good For Your Organization

In December 2016, the European Parliament and Council finally agreed on the terms of the EU General Data Protection Regulation (GDPR), first proposed in 2012 and due to go into effect on May 25, 2018. The GDPR offers a new framework for data protection with increased obligations for organizations.

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Questions to Ask GDPR Consultants Before You Sign the Contract

Questions to Ask GDPR Consultants Before You Sign the Contract

Survey after survey has shown that many companies — most in fact — are not ready for GDPR when it goes into effect later this year. Perhaps you're one of these companies or maybend perhaps you're just looking to jumpstart your compliance program. For many organizations, step two will

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9 Ways to Jumpstart Your GDPR Compliance Program

9 Ways to Jumpstart Your GDPR Compliance Program

The General Data Protection Rule (GDPR) goes into effect May 25. That's less than four months away for those of you counting. However, according to a report from the UK Government, many of you are not paying attention. The British Government reported Jan. 24 in its "Cyber Security Breaches Survey 2018: Preparations for the new Data Protection Act"  that less than half

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