Tag Archives: customer engagement

10 Ways AI Helps Improve Customer Experiences

10 Ways AI Helps Improve Customer Experiences

Artificial intelligence is making its way into business processes across organizations. However, recent research from PointSource  (registration required) indicates one of its greatest impacts can be seen in the customer experience arena, and specifically, in online shopping.

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How to Put the Trust Back Into Email Marketing

How to Put the Trust Back Into Email Marketing

I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and content offers with no relevance to my role. If I recall opting in to a company’s emails, I respectfully unsubscribe.

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RedPoint Global Says New Customer Engagement Hub Solves ‘Engagement Gap’

RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'

RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.

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So Your Customer Wrote a Nice (or Neutral) Review: Now What?

So Your Customer Wrote a Nice (or Neutral) Review: Now What?

Much has written about the best response to negative reviews. But it’s also important for businesses to craft thoughtful responses to positive and neutral reviews. With a careless response to these reviews, you risk alienating customers who were initially willing to provide repeat business.

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How Positive Customer Interactions Drive Positive Results

How Positive Customer Interactions Drive Positive Results

There are countless, constantly evolving factors affecting human communication. However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interaction. Customer experience (CX) industry leaders understand this — and must create this value for customers as well as their employees.

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