Tag Archives: Customer Experience

The Digital Marketing Maelstrom Is Pushing the Discipline Forward

The Digital Marketing Maelstrom Is Pushing the Discipline Forward

Many farers in the seas of marketing were taught to think of the customer as their north star. Marketers and marketing analysts know customer wants, needs, fears and aversions and bring that knowledge to bear when making or influencing business decisions.

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Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform. The deal is worth $800 million. Datorama 's technology is designed to optimize marketing campaigns, automate reporting and help marketers make data-driven decisions using Artificial Intelligence (AI) engines.

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Lessons in Transparency from the Great Opt-In Race of 2018

Lessons in Transparency from the Great Opt-In Race of 2018

In last-ditch efforts to preserve their European Union prospect databases, marketers sent a dizzying variety of “opt-in” emails in the days leading up to the General Data Protection Regulation (GDPR) enforcement deadline on May 25, 2018. And in the overwhelming majority of cases, response rates disappointed.

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Make Customer Experience Your Competitive Advantage With These 3 Steps

Make Customer Experience Your Competitive Advantage With These 3 Steps

Organizations strive to create a competitive advantage from the very first day they're in business. After all, competitive advantage is why customers select one offering over others. We design our business models to maximize advantages and create a “moat,” making it difficult for others to copy our advantages.

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How to Create Emails Your Customers Look Forward to Opening

How to Create Emails Your Customers Look Forward to Opening

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was far from perfect: Complaints came in almost immediately and

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Personalized Marketing: Where We are at 2018

Personalized Marketing: Where We are at 2018

Marketers want to know their customers and prospects on a personal level. Almost 100 percent said, in a study this year by Evergage/Researchscape International  (PDF) they believe that personalization helps advance customer relationships.  But not all marketers feel they're earning gold medals in the personalization Olympics.

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The Secret to Customer Loyalty? Content That Helps

The Secret to Customer Loyalty? Content That Helps

Brands lose money on one-time buyers. Pouring resources into customer acquisition but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty ” found the average online apparel shopper wasn’t profitable for the

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