Tag Archives: Customer Experience

Forrester Names Web Content Management Leaders, Aprimo Updates DAM, More News

Forrester Names Web Content Management Leaders, Aprimo Updates DAM, More News

Forrester named its top web content management players in the newly released Wave report (fee required). The research firm tapped Adobe, Sitecore and Acquia as leaders. It was welcome news for Sitecore, which missed the leaders nod in the last Forrester Wave for WCM (2017). Adobe and Acquia returned

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Where AI Customer Experience Investments Are Paying Off

Where AI Customer Experience Investments Are Paying Off

Artificial intelligence (AI) is providing some payoffs in customer experience (CX), but provides the most value when part of a comprehensive CX strategy, according to a newly released MIT Technology Review report sponsored by Genesys, "Human and Bots: Tension and Opportunity. " The report found CX leaders and other

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