Tag Archives: Customer Experience

Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Over the course of his career, Kevin Lindsay has seen the need time and again to clearly demonstrate the value of each new digital experience technology in order to dispel customers’ natural skepticism and doubt.

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3 Ways Cities Use Chatbots

3 Ways Cities Use Chatbots

Chatbots aren’t just for businesses anymore, they’re also being utilized by city governments that are relying more and more technology for daily operations. Some employ the same bots as corporations, while others work with municipal-specific tools. Regardless, what smart cities do with these bots isn’t that different from private enterprise.

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Google Acquires Onward, ICF Buys We Are Vista, More News

Google Acquires Onward, ICF Buys We Are Vista, More News

Google has acquired Onward, an artificial intelligence (AI)-powered chatbot startup that powers automated customer service and sales tools. Onward company co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google as part of the deal. Terms of the deal were not disclosed.   A post on the Onward company website  shared the trajectory

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5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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