Tag Archives: Customer Experience

Gaining Customer Experience Insights: A New Twist on an Old(er) List

Gaining Customer Experience Insights: A New Twist on an Old(er) List

In God we trust, all others bring data ― attributed to W. Edwards Deming  While researching statistics for a presentation earlier in the year, I stumbled upon a recording of an old (2015) webcast done by a longtime customer experience guru, Bruce Temkin. The title of the webcast, “5

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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from awareness level to consideration, were used to build a pipeline.

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Can WordPress Support Enterprise Needs?

Can WordPress Support Enterprise Needs?

WordPress is currently powering 30 percent of websites. It’s an impressive statistic, yet it's one that's often cast aside by larger companies — and for good reason. It’s well known that those numbers are made up by minuscule blogs and websites set up by, well, just about anybody.

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