Tag Archives: Customer Experience

Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester has named IBM the only leader in its Forrester New Wave: Conversational Computing Platforms, Q2, 2018 (fee required) released April 12. Forrester named Amazon, Google, Microsoft and Nuance Communications as providers with "competitive options." They also found Oracle offers a "strong option for certain applications, while Rulai

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How 5 Companies Successfully Introduced AI Into the Customer Experience

How 5 Companies Successfully Introduced AI Into the Customer Experience

Do we still need humans to power customer experiences? Yes, according to Forrester.  In its Digital CX Trends 2018 report  (fee charged) released today, Forrester researchers found that "while AI, intelligent agents, and chatbots were central to the business conversation in 2017, most companies discovered they lack the design acumen

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Augmented Reality’s Next Frontier Is Business Innovation

Augmented Reality's Next Frontier Is Business Innovation

When most people hear the term “augmented reality,” they think of games. Sure, technologies like virtual reality and augmented reality make excellent gaming platforms. But augmented reality is growing up, and it is proving to be the next frontier in business innovation.

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How to Use Salesforce for Project Management

How to Use Salesforce for Project Management

Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase.

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Big Tech in the Crosshairs

Big Tech in the Crosshairs

Over the last several months, many of the leading digital companies — Amazon, Apple, Facebook, YouTube (Google), Twitter and more — have come under fire for business practices that are considered suspect.  Below are recent examples highlighting several companies: Amazon came under fire from President Trump for allegedly taking advantage of the U.S. Postal Service.

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How to Measure Customer Experience Beyond Net Promoter Score

How to Measure Customer Experience Beyond Net Promoter Score

According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by 2020. In other words, satisfied customers will drive your business. Your task, then, is to improve your customers’ experience.

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DemandJump Secures $6 Million, Salesforce Pardot Releases Emoji, More News

DemandJump Secures $6 Million, Salesforce Pardot Releases Emoji, More News

DemandJump, which offers a customer acquisition platform, has secured a $6 million Series A financing round, the company announced in a press release this week. Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners participated in this

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