Tag Archives: customer journey mapping

Future-Proof Your Customer Journey Maps With These 4 Techniques

Future-Proof Your Customer Journey Maps With These 4 Techniques

Customer journey maps are a critical tool for guiding your brand toward a more complete — and more actionable — understanding of the customer experiences you should be delivering. Going through the process of mapping out the customer journey is the very foundation of targeting in marketing.

Continue reading...

Creating and Future-Proofing Your Customer Journey Map

Creating and Future-Proofing Your Customer Journey Map

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer's path of product consideration, from awareness through to purchase and then loyalty.

Continue reading...

Make Customer Experience Your Competitive Advantage With These 3 Steps

Make Customer Experience Your Competitive Advantage With These 3 Steps

Organizations strive to create a competitive advantage from the very first day they're in business. After all, competitive advantage is why customers select one offering over others. We design our business models to maximize advantages and create a “moat,” making it difficult for others to copy our advantages.

Continue reading...

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

Continue reading...

Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

Continue reading...