Tag Archives: customer journey

Creating and Future-Proofing Your Customer Journey Map

Creating and Future-Proofing Your Customer Journey Map

A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer's path of product consideration, from awareness through to purchase and then loyalty.

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A Pragmatic View of Predictive Analytics

A Pragmatic View of Predictive Analytics

Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different.

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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