Tag Archives: customer lifecycle

Sheryl Pattek: Great DX Extends Across the Customer Lifecycle

Sheryl Pattek: Great DX Extends Across the Customer Lifecycle

(As part of our Throwback Thursday series, we're resharing an excellent article from 2015 on Forrester's concept of engagement across the customer lifecycle. It explains why companies should rethink their strategy from a customer-obsessed perspective.) Is a customer someone whose behaviors and business patterns you can track like a parcel?

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Seth Earley: Building Your DX Maturity Model #DXS15

Seth Earley: Building Your DX Maturity Model #DXS15

CHICAGO — During an intimate and explorative workshop session yesterday at CMSWire's DX Summit here yesterday, Seth Earley, co-founder and CEO of Earley Information Science, demonstrated the basics of a process he and his colleagues use to discover where organizations stand on their respective roads to optimum customer experience —

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DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15

DX Digest: Sheryl Pattek on the Customer Lifecycle #DXS15

Is a customer someone whose behaviors and business patterns you can track like a parcel? Can customers’ relationships with vendors and service providers become so focused that they can, for the most part, be automated? After all, what good is it for businesses to be transforming to an all-digital world

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Getting Started with Customer Experience Individualization

Getting Started with Customer Experience Individualization

Call it the customer engagement paradox: marketers turn daily to expensive, complex, digital technologies in an effort to achieve the close, personal customer relationships of mom-and-pop stores.

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