Tag Archives: customer relationship management

Why Are Companies Investing in Customer Retention?

Why Are Companies Investing in Customer Retention?

A generation ago, when customer relationship management (CRM) was the newest hot application for companies, a chief selling point was the high cost of customer acquisition in comparison to retention. Ergo, the sales pitch went, deploy CRM — invest, in other words — to keep your existing customers happy.

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Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One.

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Nimble’s New Add-In Takes the ‘Cold’ out of Cold-Calling

Nimble's New Add-In Takes the 'Cold' out of Cold-Calling

Microsoft wasn't the only company making announcements during its Inspire partner conference last week.  Its partners got into the action as well, announcing a number of releases and additions for Microsoft products. Of these, Nimble’s  new add-in for Office 365 and Outlook stands out.

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Forrester Wave Finds 3 Trends Reshaping Sales Force Automation

Forrester Wave Finds 3 Trends Reshaping Sales Force Automation

A major shift is taking place in the sales force automation space (SFA). According to the recently released Forrester Wave for Sales Force Automation (SFA)  (fee charged), newly emerging SFA products and technologies are adding new solutions to the traditional sales management capabilities which focus on seller empowerment.

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SugarCRM Unveils ‘Hint’ Relationship Intelligence Service

Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said.

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Zoho Is Building the Fourth Stage of Its Evolution on AI

Zoho Is Building the Fourth Stage of Its Evolution on AI

Zoho is pushing its boundaries again. After bringing artificial intelligence (AI) to its enterprise suite at the end of February, earlier this week it announced a significant upgrade to Connect, its team collaboration app, designed to give users a centralized virtual space in which to work and share content.

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Microsoft’s ‘Salesforce Light’ Adds Bing, Cortana, Flow

Microsoft's ‘Salesforce Light’ Adds Bing, Cortana, Flow

Microsoft started rolling out its Outlook Customer Manager (OCM) for general release this week, adding a few updates to what it had initially previewed last November.  The initial release provided an OCM iOS app and cloud-based customer relationship management solution designed for small businesses.

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