Tag Archives: customer relationship management

How to Build the Right Team for Cross-Channel CRM and Marketing

How to Build the Right Team for Cross-Channel CRM and Marketing

Customer relationship management (CRM) and marketing teams have access to a plethora of tools designed to help cope with the increasing complex task of cross-channel customer engagement. But the best tool is worthless if it isn’t mirrored within the organizational structure. CDPs Break Through Data Silos ...

Continue reading...

How to Choose Customer Relationship Management (CRM) Software

How to Choose Customer Relationship Management (CRM) Software

If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the

Continue reading...

Why Are Companies Investing in Customer Retention?

Why Are Companies Investing in Customer Retention?

A generation ago, when customer relationship management (CRM) was the newest hot application for companies, a chief selling point was the high cost of customer acquisition in comparison to retention. Ergo, the sales pitch went, deploy CRM — invest, in other words — to keep your existing customers happy.

Continue reading...

Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble Digs Deeper Into CRM Space with Smart Contacts App

Nimble dug a little deeper into the customer relationship management (CRM) space with the release of its Smart Contacts App with support for Microsoft Edge. Edge is the web browser developed by Microsoft and included in Windows 10, Windows 10 Mobile and Xbox One.

Continue reading...

Nimble’s New Add-In Takes the ‘Cold’ out of Cold-Calling

Nimble's New Add-In Takes the 'Cold' out of Cold-Calling

Microsoft wasn't the only company making announcements during its Inspire partner conference last week.  Its partners got into the action as well, announcing a number of releases and additions for Microsoft products. Of these, Nimble’s  new add-in for Office 365 and Outlook stands out.

Continue reading...

Forrester Wave Finds 3 Trends Reshaping Sales Force Automation

Forrester Wave Finds 3 Trends Reshaping Sales Force Automation

A major shift is taking place in the sales force automation space (SFA). According to the recently released Forrester Wave for Sales Force Automation (SFA)  (fee charged), newly emerging SFA products and technologies are adding new solutions to the traditional sales management capabilities which focus on seller empowerment.

Continue reading...

SugarCRM Unveils ‘Hint’ Relationship Intelligence Service

Forget about the business-to business (B2B) and business-to-consumer (B2C) sales solutions some vendors try to pitch. "People by products from people, not businesses," SugarCRM co-founder and CMO Clint Oram told CMSWire. "It is about i2i (individual to individual)," he said.

Continue reading...